Wal Mart and Unilever. Responible production - distribution.

In late 2005, Unilever management sat with Wal Mart’s CEO, Lee Scott, to convince him that they could save, per year, 16 million liters of water, 113.500 liters of diesel, six million kilos of plastic and 630 thousand square meters of carton . The product, the All Small and Mighty, with sales over $100 million, became Wal Mart 's Value Producing Item and Unilever’s most successful launched product of 2006.