miércoles, 2 de mayo de 2007

The Power of the Web 3.0 by Paul Hawken

Moore’s Law, which predicts that processing power will double in power and halve in price every 18 months, is meeting Metcalfe’s Law, which states that the usefulness of a network grows exponentially with arithmetic increases in numbers of users. These laws enable big corporations just as they do small NGOs, but the latter gain greater advantage because these new technologies amplify smallness more effectively than largeness. Large organizations don’t need networks; small ones thrive on them. Webs are complex systems of interconnected elements that link individual actions to larger grids of knowledge and movement. Web sites link to other sites with more links to other sites ad infinitum, creating a critical, fluid mass of information that evolves and grows as needed—very much like the response of our immune systems. At the heart of all of this is not technology but relationships, tens of millions of people working toward restoration and social justice.

From the book Blessed Unrest: How the Largest Movement in the World Came Into Being and Why No One Saw It Coming (Viking). Paul Hawken is the head of the Natural Capital Institute, and author of The Ecology of Commerce, Natural Capitalism (with Amory Lovins) and other books.
taken from the article: The instinct to save the planet
, appeared in Ode issue: 43

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