Gore and McLuhan, a road full of inconveniencies

Today I received these books from Amazon, I had unfortunately misplaced, or lent, both an Inconvenient truth and McLuhan's understanding media.

The world is full of inconvenient truths, our problem is that we are either afraid to listen, or unable to see them.

Denial is probably our most effective countermeasure. We are afraid to see, to understand. We probably don’t fear the truths themselves, but dread their follow-up consequences: commitment or action. We despise their combination: commitment to action.

“The medium is the massage,” wrote Marshall McLuhan.

"Societies have always been shaped more by the nature by which men communicate than by the content of communication.... It is impossible to understand social and cultural changes without knowledge of the workings of media."

This was right forty years ago, and still is, but did McLuhan envision Web 3.0?

Was McLuhan referring to old media concept?: That of one transmitter, powerful and influential, and one audience, millions of passive individuals receiving the same message.

Did he envision Internet? and its flip-flop, from an initial extension of the old media formula, devised as an edit-publish concept that brought connectivity to millions of ‘eyeballs”, to an out of control and mutating phenomena of publish, and then edit, RSS of sprouting participating communities online.

"Understanding is 50% of the road to the solution" afirmsBill Drayton the creator of Ashoka.

This is just the beginning. Power is no longer where it used to be.